13 Widgets: The Use of Widgets at IBM
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Science and technology multiply around us. To an increasing extent they dictate the languages in which we speak and think. Either we use those languages, or we remain mute. |
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| --J. G. Ballard | ||
Language in the marketplace is changing. There is more and more technology used everywhere. To cut through the clutter today, you need to think through how you get to the market in a different way, but one that is effective. IBM’s sellers and ecosystem had a major complaint. We had so much information that they couldn’t sort through the data for the nuggets that they needed. Information overload was in play, and as a result, our energy in the marketplace was not what it could be. So, we decided ...
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