Conclusion
IBM believes that virtual worlds will allow the deepening and enriching of a customer’s product, service, or program experience—promoting and supporting commerce. In addition, these activities have the potential to increase individual and team learning capabilities. A significant number of enterprise, government, educational, and nonprofit entities are currently experimenting with new applications and services. These emerging applications can be loosely grouped into four functional categories: commerce, collaboration and events, training, and business process management. Given the high level of interest, any smart marketer should consider incorporating a trial run tactic using a virtual environment such as Second Life into ...
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