Conclusion
Today is an exciting time in the marketplace as new vessels invade the marketers’ toolkit. These new tools invite the trusted customer to speak on our behalf and energize the customer to be our brand advocates. Leveraging the new vessels with the channel provides us a way to listen, respond, and leverage the power of the ecosystem.
However, it is also scary the number and choices of new media and interactive marketing. The vessels that we use to energize our channel are abundant and cost effective. The new digital age lets us network with virtual worlds and online communities, actively participate with viral techniques and serious gaming, share through widgets and wikis, and blog for top media coverage and brand extension. ...
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