Conclusion
This IBM case study reinforces the notion that positioning for success is more than just differentiating and segmenting our market around customers. It is about enforcing the Wheel of Influence in the marketing success imperatives. Planning for successful enforcement through the Wheel of Influence provides a strong executable model for thinking through the targeting of the influencers in today’s Marketing 2.0 environment.
For influencers, the best GTM strategy to break through the noise is to focus on the experience. It is not just a delivery of a message. It’s a process. It’s a whole series of things that have to be conceived, orchestrated, and synchronized. That means the online experience or the face-to-face experience ...
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