Conclusion
This chapter focused on the evolution of the GTM planning exercise in light of the new global-local world that exists. The planning, priorities, and value propositions no longer can be handed down from a global perspective, but wisdom has to be applied throughout the process of the local markets. This involves a more detailed and flexible approach from the global team down to the local teams.
An understanding of what drives your company’s differentiation and value creation in a rapidly evolving business environment is core to success in breaking through the noise. Having well-established processes to understand and develop competitive differentiation, supported by a process and criteria for prioritization of investment, is ...
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