8 Break Through the Noise
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Things that upset a terrier may pass virtually unnoticed by a Great Dane. |
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| --Smiley Blanton | ||
The Blanton quote is quite true, isn’t it? Some things catch our attention and others don’t. It has to do with several things—how many times you hear the message, how relevant the message is to you, how clever it is shown and discussed, and what your situation is. Noise can be defined as unwanted information. Advertisements on the Web, unwanted e-mails, or too much information can become noise in the Web 2.0 world. According to Wikipedia, noise can block, distort, or change the meaning of a message in both human and electronic communication. “Information Overload: We Have Met the Enemy and He Is Us,” authored ...
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