Conclusion
CSR is a requirement in today’s business world. Green marketing has its challenges. Environmental and corporate responsibility must begin with the business formidable strategy, not just a set of messages. Your actions must come through in your partners, suppliers, and even employees. Only when the strategy is operational can you begin green marketing. AMR Research states, “We look at big companies like IBM as having a great influence on getting people to understand what the issues are and promoting those changes. IBM has been successful in this space first and foremost because of the groundwork laid. Secondly, it applied a set of powerful ‘green-based’ marketing strategies and tactics to drive its green credentials into the ...
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