6 Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos
|
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. |
||
| --Jeff Bezos | ||
I just got back from my husband’s basketball game. All night long I cheered for his team, which is one of many teams in a great men’s basketball league in New York. During the evening, I started noticing a brand on the basketball jersey. It wasn’t the focus of the jersey or the game. However, for a local group, it was a subtle, brand statement that the number-one team was associated with them. And, for me, it was a positive, local, and personal association with a global brand. As we discussed in Chapter 4, “Fish Where the Fish are and ...
Get The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
