Conclusion
Role-based marketing helps companies know their customers and prospective customers better—what are their challenges, who are they buying from, who are they not buying from, and why? This understanding down to the persona enables marketers to have more targeted events, deliverables, viral marketing, and so on to ensure greater success. In addition, role-based marketing demands a closeness between sales and marketing that is unprecedented in the market. Transforming your business to leverage role-based marketing will make you more successful with the selected roles. This creates profitability, which allows expansion into other areas. Because in the end, it is about having the dialogue that matters to your customers. Knowing ...
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