5 Relevance and Roles: Forrester Research
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Every individual matters. Every individual has a role to play. |
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| --Jane Goodall | ||
The world is flat today. Customers have locations around the world, and domain expertise has to be replicated region by region. Technology provides cost-effective alternatives to travel, and regional specialists are emerging for in-region support.
How do you create more relevant messaging and media outreach programs for regions and countries, languages and cultures, and areas with high-prospect density? You can target by size. However, relevance by size is an oxymoron because it is not a strategy for getting closer to customers’ business problems or processes.
To understand business processes, you can ...
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