Conclusion
Execution of your growth strategy requires several parts to work together. First, to know where the fish are and leverage the right bait, knowledge of the customer has to be a core competency. If you don’t understand your customers, there will be no way to create an experience that makes your company unique and relevant.
Second, this means you must get out of the abstract and enter into the personal! You need to identify the right roles to “talk” to and to ensure you deliver value to customers’ specific pain points. Whether you are B2B or B2C, role-based marketing requires that you know what makes your customers tick. Continuously evaluating the market is a requirement because you might miss new roles or needs as they develop ...
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