The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Conclusion

Segmentation is a continuous step in marketing. In this chapter, we saw that segmenting your market is a fundamental marketing activity. But with the Marketing 2.0 world, what has changed is how we determine the market on a global scale taking advantage of electronic and personalized concepts. Spend time upfront understanding your customer and the relevancy of the market you serve. Time spent here—both in the traditional view of segmentation and in opening your aperture to explore the new ways to see the world—pays off. Partnering on the way you attack the segments and how you enable locally is also a differentiator. In Marketing 2.0, segmentation has changed and become less about the practice of fundamentals and more about ...