2 Segmentation in Action: The Nortel Case
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Nothing can add more power to your life than concentrating all your energies on a limited set of targets. |
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| --Nido Qubein | ||
The goal of customer segmentation is to know your customers better and to use that knowledge to drive revenue and profit. This basic concept of segmentation has not changed but in the Marketing 2.0 world, in addition to setting targets to measure success, you have to answer the segmentation questions in the global, electronic, personalized landscape of the future. In addition, segmentation enables you to focus on the relevant value for the customer. Segmentation is about a group of customers who have a set of characteristics that cause them to have similar product ...
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