O2. Personal Branding
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. |
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| --Jeff Bezos | ||
We’ve spent a lot of time talking about branding and lightly branding products, services, and offerings that your company might have. Now let’s talk about you. How do you look at yourself, and more importantly, what is your brand image? You represent the company. In most cases, you are the evangelist for the company, for your division, and for your product. Your brand matters both to your personal career and to your company. We discussed briefly in an earlier chapter, the key brand attributes.
The following are the attributes of a brand:
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Image: Perception
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Experience: End ...
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