O1. Relationship and Word of Mouth: Rackspace
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You will find it a very good practice always to verify your references. |
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| --Martin Routh | ||
I started using Mark Marcus makeup brushes because a makeup artist at one of our events told me they were the best! I started eating Yoplait brand yogurt because a friend told me that it didn’t taste like yogurt. I saw 27 Dresses in the movie theater because a friend told me it was funny. For me, a lot of influence comes from my peers, my colleagues, and my friends. Because I trust them and know their tastes are similar to mine, when they tell me they enjoy or like something, I immediately want to try it out. All of these are examples of relationships and word of mouth. In this chapter, ...
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