The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age

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Strategy on a Page

                  I can see

                  It took so long just to realize

                  I’m much too strong not to compromise

                  Now I see what I am is holding me down . . .

                  I’ll turn it around.

             —Boston, “Don’t Look Back” (1978)

If you’re on an airplane, odds are you’re sitting amidst vice presidents, CEOs, marketing and communications executives, sales leaders, product marketers, directors, executive assistants, risk experts, and the odd management consultant—all of them en route to a strategy planning meeting. They’ve spent the preceding months huddled around conference ...