O'Reilly logo

The New Era of Enterprise Business Intelligence: Using Analytics to Achieve a Global Competitive Advantage by Mike Biere

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 10. Justifying Business Intelligence Solutions and Measuring Success

Everyone wants to hear a success story. The methodology of building a BI justification strategy varies wildly from organization to organization. Potential clients always ask for references from a vendor as a means of justifying and validating their impending investment in a tool or technology. One way to provide this is to create a justification tree for BI.

Justification cannot be based on a loose, moral goal; it must be hard-wired to some sound and defensible metrics. Jeff Gentry was quoted in Enterprise Journal (December 1, 2001) as saying the following:

Justifications for business intelligence projects are as varied as business strategies and vendor product claims. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required