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The New Era of Enterprise Business Intelligence: Using Analytics to Achieve a Global Competitive Advantage by Mike Biere

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Chapter 2. Defining Business Intelligence Today

In this chapter, we begin to delve deeper into BI today and how many in the industry envision it in the context of the many changes in technologies and shifts. This chapter is devoted to developing a BI definition within your organization that encompasses more than just connectivity to a data warehouse and internal analytics. Although there are many definitions we might borrow from, the only one that counts is how you define it. I’d like you to take a moment and jot down your definition of BI at the enterprise level—at least form some words in your mind as to what you would reply should someone ask you: “So, what do you think enterprise BI really is?”

Defining Business Intelligence within Your ...

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