We didn't lose the game; we just ran out of time.
Our favorite story to illustrate this point aptly is that of the businessman and the World Series.
A huge fan of baseball in general and his own city's team in particular, the businessman was elated that his team made it into the World Series. He couldn't wait to experience it! Suddenly he realized he wouldn't be able to watch it because of an overseas meeting in a country without technology. His wife was happy to record the World Series for him in his absence. He even made her promise not to spoil the surprise by telling him who won. Returning from 10 days away, he avoided checking his smartphone and didn't look up at any billboards or down at any papers. The businessman stayed lost in the music of his headphones until he got home, gave his wife a kiss, and ran inside to sit down in front of the TV. Just as the game was about to come on, the businessman's neighbor shouts through the open window, “Crazy game. I can't believe your team won in the end!”
Are you kidding? After all that? All the preparation and maneuvers to avoid finding out, and now, zero surprise value! Oh, well. Now he knows that his team wins, but he watches the game anyhow. In the first few innings, the opposing team hits home run after home run. ...