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The New Entrepreneurz: Changing the Way You Play Life by Simcha Gluck, Ronen Gafni

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Chapter 8All-in

You jump off a cliff and you assemble an airplane on the way down.

—Reid Hoffman, LinkedIn cofounder

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Figure 8.1 Zev Steinhardt

When we think of going all-in, the image of a poker player comes to mind, thrusting all his or her chips into the center of the table, declaring all-in, and waiting for the cards to determine his or her fate.

The truth is that we can go all-in relative to every aspect of our lives. Rather than merely trusting fate but living the right way, going all-in can actually be a healthy, invigorating, and exciting way to live. The all-in mind-set is what enabled Ronen to sell his house for the sake of producing the first thousand games of FreshBiz and realizing his dream, and we'll talk more about that later.

The New World Mind-Set

The New Entrepreneurz go all-in with what they do. Choosing proactivity, they live life through a prism of being present, conscious, and mindful within the different dimensions of their lives. They don't play small, play it safe, or wait for later. They go all-in with passion, dedication, and drive.

So what ingredient do they have in the mix that others seem to be missing? First and foremost, they understand that going all-in is not permanent. A poker player who goes all-in on a hand and loses doesn't abstain from ever playing again. The new mind-set goes all-in for a particular time frame or a specific area of ...

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