Chase the vision, not the money; the money will end up following you.
—Tony Hsieh, Zappos chief executive officer
It's almost like we forgot that our mission is to bring value to those who are looking for it. It's not a war to win but rather a light to be shone.
We've gotten ready, and we've gotten set; now it's time to get into action. It's playtime! As we've discussed in the previous chapters, the world is dynamic and is in a constant state of flux, making it important to learn how to generate change. We specifically say generate, because it comes from within rather than from without. Generating change means that instead of waiting for something to happen, you choose to create proactively. Participants of our game-based FreshBiz curriculum frequently note how one of their keenest insights is that “Life doesn't take turns, so you need to play what you've got when you got it!”
So now it's time to do something different. No more thinking about things, pontificating, being cerebral, or discussing theory. Now it's time to take actions that create ripples in the real world. It's time to bring the New Entrepreneurz mind-set and tools into real-life action by creating a smart business. We'll be talking about smart businesses, but the principles remain the same for turning anything into a smart venture, whether it's in the realm ...