All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.
—Reid Hoffman, LinkedIn cofounder
When we write the New Entrepreneurz with a z at the end, we refer to the specific group of New Entrepreneurz who are also FreshBizers, the ones who play life with a Win-to-the-Winth-Power mind-set. These are the ones who flick their magic wands to expand life, innovate seamlessly, create quantum leaps, and even have an air of serious playfulness as they do it. They make running organizations, businesses, and charities look and feel fun! Jon Vroman is a perfect example with the way he runs the Front Row Foundation. (Learn more about him in the Interviews section at the back of the book.) He's a New Entrepreneur with the passionate belief that everyone should be living life as a participant in the front row, rather than as a spectator in the back row, and this is exactly the experience that recipients of the Front Row Foundation's services get. The foundation gives amazing people, many with terminal illnesses, and their families a front row seat at the concert or sporting event of their dreams. Aside from this being a magic moment, the foundation continues making a difference through coaching, support, and celebrating life with the families for years to come.