Index

accounting curriculum. See SEERS accounting curriculum

accounting profession, 121–124

Acid Rain: The Southern Co. (A) case, 155–156

action orientation

in Clorox case, 9–10

context and, 20

finding solutions through, 55

GGV as, 225

projects to teach, 57

traditional case method limiting, 220

for unknowable environments, 13

Adobe Connect, 214

Aéropostale, 151–152

Agassi, Shai, 187

Alessi, Alberto, 66

American Beverage Association, 153

American College and University Presidents’ Climate Commitment (ACUPCC), 97–98

American Express, 151

analytical approach

in analytical industries, 66–68

case study bypassing, 9–10

executives’ use of, 56

limitations of, 13

overriding contextual learning, 189

randomized testing, 64–65

tools, 68–69 See also prediction ...

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