Index
accounting curriculum. See SEERS accounting curriculum
accounting profession, 121–124
Acid Rain: The Southern Co. (A) case, 155–156
action orientation
in Clorox case, 9–10
context and, 20
finding solutions through, 55
GGV as, 225
projects to teach, 57
traditional case method limiting, 220
for unknowable environments, 13
Adobe Connect, 214
Aéropostale, 151–152
Agassi, Shai, 187
Alessi, Alberto, 66
American Beverage Association, 153
American College and University Presidents’ Climate Commitment (ACUPCC), 97–98
American Express, 151
analytical approach
in analytical industries, 66–68
case study bypassing, 9–10
executives’ use of, 56
limitations of, 13
overriding contextual learning, 189
randomized testing, 64–65
tools, 68–69 See also prediction ...
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