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The New Corporate Facts of Life by Diana Rivenburgh

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CHAPTER 2

Reset Your Mindset

 

My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.

— MUHAMMAD YUNUS, NOBEL PEACE PRIZE WINNER

IN 1976, MUHAMMAD YUNUS, a young college professor at Chittagong University in Bangladesh, decided to do something about the crushing cycle of poverty in a local village. After speaking with the impoverished villagers, he compiled a list of 42 women who needed only a total of $27 to begin the journey out of misery. That's $27 total, not $27 each. These women, possessing no money and no education, just like their parents and grandparents before them, could obtain money for their businesses only from loan sharks ...

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