Appendix B. Recommended Reading
Recommended Books
Beal, Andy. Radically Transparent: Monitoring and Managing Reputations Online, Sybex, 2008
Livingston, Geoff. Now is Gone: A Primer on New Media for Executives and Entrepreneurs, Bartleby Press, 2007
Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press, 2008
Gillin, Paul. Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-charge Your Business, Quill Driver Books, 2008
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