Don’t Shoot ’Til You See the Whites of Their Eyes

The key to great prepared text delivery is disarmingly simple. Most people, when they speak from a script, begin almost every sentence with their faces and eyes pointed down at the page. They come up for air in the middle of the sentence and then dive right back down to catch the words at the end of the sentence. Repeat this action three or four hundred times and you’ve got a pretty dull presentation. Graphically, this looks like:

Even if the words are great, the speech will fail in the presentation.

The answer is to reverse the procedure. Instead of starting each sentence with your eyes on the ...

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