The End Run
Next, how do we do an end run around the head and go straight to the heart? By appealing directly to whatever issue is presenting itself. What is the issue? What is the source of pain, frustration, anger, dissatisfaction? Do you see a problem? Do you see a solution? What is the need? Identify the need, and you can take a position. Take a position, and you can provide an answer. Provide an answer, and you can enlist support. Enlist support, and you lead.
If you are a great leader, sometimes you lead people to think for themselves. For example, say you run a blanket factory for a big textile company. Your entire industry is struggling, the company itself is not doing very well, and you know the factory is failing in spite of everything ...
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