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The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

Book Description

The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders

Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.

"An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies

"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President’s Organization

"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group

"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group

"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart

Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.

This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.

Using his proven step-by-step system, you can:

  • Position yourself as a leader in your industry.
  • Command any venue and compel any audience.
  • Use the "8-second rule" to make a strong first impression.
  • Speak with the confidence of a CEO.
  • Outperform in any presentation.

Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.

The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.

Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.

Table of Contents

  1. Copyright
  2. Introduction: Where Are We?
  3. Everything You Need to Know About Public Speaking
  4. The Speaking Game
    1. Leadership Communications: The Secret Weapon
    2. Becoming a Player
      1. Supercompetence
    3. First, Understand Your Audience
      1. Talking to Instinct Man
      2. The Importance of Being Honest
      3. The End Run
    4. Alpha Dogs and Worker Bees
    5. Avoiding Dangerous Traps
      1. Seven Killer No-Nos
  5. Creating the Perfect Presentation
    1. Get It Together
      1. Can You Translate?
      2. The Snow Job
      3. Dump the Data Dump
      4. Important Questions That Determine Effectiveness
      5. The Four As
    2. Designing the Perfect Presentation: The POWER Formula
    3. The Strong Start
      1. P Stands For Punch
    4. Forging a Powerful Message
      1. O Stands For One Theme
    5. Talking with Pictures
      1. W Stands for Windows
    6. The Conversational Approach
      1. E Is For Ear
    7. The Strong Finish
      1. R Stands For Retention
    8. Getting the Message Across
      1. The Rocket
      2. Don’t Switch Gears
      3. The Necklace
  6. Delivery
    1. The 18-Minute Wall: Audience Attention Span
    2. How to Capture Your Audience
      1. Two Big 8s
      2. Grace Under Pressure
      3. Reversing the Wave
    3. The Powerpoint Paradox: Designing Visual Aids to Work for You—Never Against You
      1. The Expert Who Cratered
      2. Ten Things Never To Do
      3. Three Rules for Making the Most of Powerpoint
      4. Exceptions to the Rules
    4. How to Make a Powerful Deck Presentation: Going by the Book
      1. The Wafer and the Whopper
      2. A Final Word on Powerpoint and Presentation Decks
      3. Flip Charts
      4. Conference Room Wall Presentations
    5. Write Like You Speak: Ten Important Rules to Live By
    6. The Six Most Common Language Mistakes
    7. How to Beat Fear
    8. Keep the Momentum Going
      1. The Danger Zone
      2. Even Just An Update Can Be a Career Opportunity
    9. The Power of Silence
      1. The Perception-of-Time Gap
    10. Body Language
    11. How to Dress
      1. What Men Should Wear
      2. What Women Should Wear
    12. How to Read a Prepared Text Like a Pro: (and Not Look Like You’re Reading)
      1. Don’t Shoot ’Til You See the Whites of Their Eyes
      2. Text
      3. Position
      4. Hands
      5. Feet
      6. Shall We Dance?
    13. How to Use Teleprompters
    14. Taking a Cue from Stage Monitors
  7. After the Speech and Managing the Media
    1. The Art of Q&A
    2. Dealing with the Media
    3. Handling Hecklers
    4. Train Yourself
    5. What’s It All Worth to You?
  8. Test Your New Articulate Executive IQ
    1. Are You A Player?
  9. About the Author