The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

Part IVStrategy and Business Models

As companies move from firm-centric to network-centric models, they need to rethink their approaches to strategy and the business models they use to generate and capture value. In Chapter 12, Colin Crook examines insights from complexity theory in making decisions about issues such as strategy formulation and organizational design. In Chapter 13, Serguei Netessine considers how companies such as Airbus and Boeing have used technology to manage complex, global webs of suppliers. In Chapter 14, Christophe Van den Bulte and Stefan Wuyts consider the increasing role of networks in marketing, accelerating the spread of new products, strengthening brand beliefs and preferences, improving corporate status and reputation, ...