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The Network Challenge: Strategy, Profit, and Risk in an Interlinked World by Robert E. Gunther, Yoram Wind, Paul R. Kleindorfer

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25. Network-Based Strategies and Competencies for Political and Social Risk Management

Witold J. Henisz1

1 Thanks to Stephen Kobrin, Bennet Zelner, and Paul Kleindorfer for their comments on previous drafts.

Abstract

From oil companies seeking rights to drill to consumer products firms attempting to forestall a consumer boycott, organizations often seek to influence political or social policy to achieve their own objectives. But to exert this influence, they need to understand the structure of political and social networks. In this chapter, Witold Henisz examines how information about the structure of political and social networks can be integrated into data acquisition and analysis, as well as strategy implementation. Although sophisticated ...

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