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The Network Challenge: Strategy, Profit, and Risk in an Interlinked World by Robert E. Gunther, Yoram Wind, Paul R. Kleindorfer

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16. Extended Intelligence Networks: Minding and Mining the Periphery

George S. DayPaul J. H. SchoemakerScott A. Snyder

Abstract

Although networks in key business areas such as communications, supply chains, R&D, and sales are designed to improve the flow of information, people, or goods, they can also be used to improve the “peripheral vision” of the organization. In this chapter, the authors examine how networks can be used by organizations to scan, sense, and adapt to new and important signals from the organization’s strategic environment beyond its core focus. The first part of the chapter emphasizes the importance of peripheral vision in helping organizations not being blindsided by threats while seeing new opportunities sooner. The authors ...

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