Foreword

Few social phenomena are as old, recognized as critical, and poorly understood as leadership. The importance of leadership is evident all through recorded human history. Leaders from Moses to Gandhi to Nelson Mandela transformed societies. While the study of leaders and leadership has a hoary tradition, an understanding of how to become a leader has remained an elusive question. To help people consciously build on their latent leadership potential, we have to go beyond traits and attributes such as personal values, style, courage, and passion. Joe White, in this book, has undertaken the tough task of articulating the substance and measure of leadership—the very soul of this complex phenomenon. And he has succeeded brilliantly.

Joe has ...

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