6. End with a Powerful Finish
There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique.
— Martha Graham
In Chapter 3, you learned that you must begin presentations with PUNCH—you must make a strong connection right from the start since, according to the primacy principle, people are more likely to remember what they experienced at the beginning of a presentation compared to what follows in the body of the talk. A strong beginning is crucial. However, a strong finish is just as important. The recency principle, a phenomenon ...
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