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The Myths of Innovation

Book Description

How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.

Table of Contents

  1. Special Upgrade Offer
  2. Commitment to research accuracy
  3. Preface for the paperback edition
  4. 1. The myth of epiphany
    1. Ideas never stand alone
      1. Beyond epiphany
  5. 2. We understand the history of innovation
    1. Why does history seem perfect?
    2. Evolution and innovation
      1. Innovation and evolution demystified
      2. Dominant designs dominate history
  6. 3. There is a method for innovation
    1. How innovations start
    2. The seeds of innovation
      1. Hard work in a specific direction
      2. Hard work with direction change
      3. Curiosity
      4. Wealth and money
      5. Necessity
      6. Combination
    3. The challenges of innovation
    4. The infinite paths of innovation
      1. Flickr
      2. 3M
      3. Craigslist
    5. Finding paths of innovation
  7. 4. People love new ideas
    1. Managing the fears of innovation
    2. Negative things innovators hear
    3. The innovator’s dilemma explained
    4. Frustration + innovation = entrepreneurship?
    5. How innovations gain adoption: the truth about ideas before their time
  8. 5. The lone inventor
    1. The convenience of lone inventors
    2. The challenge of simultaneous invention
    3. The myth of the lone inventor
    4. Stepping-stones: the origins of spreadsheets and E=mc<sup xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:pls="http://www.w3.org/2005/01/pronunciation-lexicon" xmlns:ssml="http://www.w3.org/2001/10/synthesis" xmlns:svg="http://www.w3.org/2000/svg">2</sup>
  9. 6. Good ideas are hard to find
    1. The dangerous life of ideas
    2. How to find good ideas
    3. Ideas and filters
      1. The history and misuse of brainstorming
      2. Finding ideas and turning off filters
  10. 7. Your boss knows more about innovation than you
    1. The myth that managers know what to do
      1. Why managers fail
      2. The conflicts of management and innovators
    2. Five challenges of managing innovation
      1. The life of ideas
      2. The environment
      3. The protection
      4. The execution
      5. Persuasion
  11. 8. The best ideas win
    1. Why people believe the best wins
    2. The secondary factors of innovation
    3. Space, metrics, and Thomas Jefferson
    4. The goodness/adoption paradox
  12. 9. Problems and solutions
    1. Problems as invitations
    2. Framing problems to help solve them
      1. Exploring problems with prototypes
    3. The truth about serendipity
  13. 10. Innovation is always good
    1. Measuring innovation: the goodness scale
    2. Innovations are unpredictable (DDT, automobiles, and the Internet)
    3. Technology accelerates without discrimination
    4. The good and bad, the future and the past
  14. 11. Epilogue: Beyond hype and history
    1. The simple plan
  15. 12. Creative thinking hacks
    1. Kill creative romance
    2. Combinations
    3. Inhibition
    4. Environment
    5. Persistence
    6. Creative thinking hacks
  16. 13. How to pitch an idea
    1. All ideas demand change
      1. Step 1: Refine your idea
      2. Step 2: Shape your pitch
      3. Step 3: Follow the power
      4. Step 4: Start with their perspective
      5. Step 5: Make three pitches
      6. Step 6: Test the pitch
      7. Step 7: Deliver (a pitch is a performance)
      8. Step 8: Learn from failure
      9. Step 9: Go your own way
  17. 14. How to stay motivated
    1. The big motivations
      1. Anger
      2. Necessity/suck it up
      3. Crazy necessity
      4. Pride
      5. Death
      6. Fun
      7. The crazy friend
      8. The discipline
  18. A. Research and recommendations
    1. Annotated bibliography
      1. Myths and mythology
      2. Business innovation
      3. Creative thinking and problem solving
      4. History and culture
    2. Ranked bibliography
    3. Other research sources
  19. B. Photo credits
    1. Chapter openers
    2. Figures
  20. C. Acknowledgments
    1. For the paperback edition
    2. For the original edition
  21. D. How to help this book: A request from the author
  22. Index
  23. About the Author
  24. Colophon
  25. Special Upgrade Offer
  26. Copyright