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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus

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10

The Constraints Myth

When we think of the creative process, we tend to think of outlandish and unrestrained idea generation. We assume that the most creative organizations are full of unbounded workers with unlimited resources building the future however they see fit. We assume that creativity needs total freedom to grow and develop. These assumptions are made because of a belief in the Constraints Myth—the myth that creative potential is dampened by constraints. Many artists subscribe to this myth. They believe that if their creativity knew no bounds—if they had the time and resources to do as they pleased—then the work they created would be recognized for its genius. At the same time, we constantly affirm the need to “think outside the ...

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