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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus

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9

The Cohesive Myth

When you imagine the inner workings of any consistently creative team, you envision certain elements that seem to be requirements. You picture open floor plans, relaxed dress codes, pool tables, free food, and smiling, happy people everywhere. If you picture their collaboration, you imagine those teams being as happy creating as they are when playing pool. You picture teams that get along throughout the process. We assume that creative people thrive in fun, playful atmospheres and that they must therefore need playful interactions. This is the Cohesive Myth—the notion that the most creative ideas and products come from teams that suspend criticism and focus on consensus. The Cohesive Myth leads us to focus on team building, ...

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