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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus

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7

The Lone Creator Myth

We have a tendency to favor stories of one person against the entire world. We likewise tend to attribute creative works or innovative ideas to one lone creator, even when that person isn't solely responsible. We love to imagine the starving poet slaving away in his sparse apartment, the genius painter who keeps her artwork so closely guarded that it rarely makes it into shows before her death, or the heroic inventor working with nothing but his intelligence and a pile of junk. We might accept that outside influences helped inspire creators, but we tend to view the act of creation as a lonely endeavor. This is the Lone Creator Myth. It's the belief that creativity is a solo performance and that the story of innovations ...

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