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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus

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The Creative Mythology

There is a mythology that surrounds creativity.

Myths are stories—usually very old stories—that are developed and passed down in an effort to explain why certain mysterious events occur or to affirm how we should behave and think. Cultures develop myths when they can't rely on existing knowledge to explain the world around them. The ancient Greeks told and retold stories of gods, supernatural creatures, and regular mortals as a way to explain how they thought the world worked. The myths they developed were an attempt to explain the mysteries they couldn't readily understand, such as the forces of nature, what happened after death, and even the mysterious process of creativity.

They created the muses, who received and ...

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