The Mystery of Market Movements: An Archetypal Approach to Investment Forecasting and Modelling

CONTENTS

1. Cover
2. Series Page
3. Title Page
4. Copyright
5. Acknowledgments
6. Introduction
7. Chapter 1: Psychology: A Primer
   1. Some Key Psychological Concepts
   2. The Unconscious
   3. Conclusion
   4. Notes
   5. References
8. Chapter 2: Archetypes and Symbols
   1. Carl Gustav Jung
   2. Archetypes: A Background
   3. Why Do Archetypes Activate?
   4. Symbols: The Tangible Manifestations of Archetypes
   5. Conclusion
   6. Notes
   7. References
9. Chapter 3: How Archetypes Influence and Impact Behaviour
   1. Characteristics of the Activation of an Archetype
   2. Projections and Other Defense Mechanisms
   3. The Role of Scapegoats
   4. Shadow Projections
   5. Zeitgeist
   6. Mass Hysteria and Panics
   7. Conclusion
   8. Notes
   9. References
10. Chapter 4: Archetypal Influences in the Financial Markets
    1. Financial Bubbles
    2. Animal Spirits
    3. An Archetypal Perspective on the Development of Financial Bubbles
    4. Conclusion
    5. Notes
    6. References
11. Chapter 5: Existing Approaches to Capture Sentiments in Financial Markets, and Why They Do Not Work
    1. Behavioural Finance
    2. Technical Analysis
    3. Efficient Market Hypothesis
    4. Black Swans
    5. Social Mood
    6. Emotion Words
    7. Conclusion
    8. Notes
    9. References
12. Chapter 6: Developing a Conceptual Measurement Methodology Based on Archetypal Forces
    1. Linking Symbols to Archetypes
    2. Capturing Symbols
    3. Conclusion
    4. Notes
    5. References
13. Chapter 7: Developing a Conceptual Measurement Methodology Based on Archetypal Forces
    1. Data Sources
    2. Capture and Cleansing
    3. Relativisation of Symbol Words
    4. Two Article Examples
    5. Conclusion
    6. Notes
    7. References
14. Chapter 8: Developing a Conceptual Measurement Methodology Based on Archetypal ...