CHAPTER 33DIY: An Introduction
by JASON E. SQUIRE, editor of this book. For a biography, see the last page.
An emerging business model for distributing movies on the web, loosely known as DIY (do-it-yourself), is an inventive way for filmmakers to take charge of their movies’ exploitable life, something they are unable to do in the traditional distribution world.
Highlights include raising money online; determining marketing strategies and target-audience demographics before shooting; launching movies on the festival circuit and in selected cities; bypassing traditional theatrical distribution; driving traffic to platforms for VOD (video on demand) rental or purchase and to a film’s website, where branded merchandise is sold and ...
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