The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

Acknowledgments

Alone we can do so little; together we can do so much. —Helen Keller

There were so many people who have been a part of our journey through the years that we would like to recognize for their teamwork, collaboration, support, and guidance. Without them this book would not be possible.

To the IBM Management Team, especially Maria Arbusto, David Bruce, David Chamak, Ben Edwards, Jon Iwata, and Ethan McCarty for their open leadership. To the IBM Social Insights practice leaders, especially Bill Chamberlin and Amy Laine, who’ve led the enterprise to understand the value of social intelligence and analytics. Cheers to the “Dynamic Trio”! To the extended group of IBM colleagues who worked to advance our strategy through many years, especially ...