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The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media by Susan F. Emerick, Chris Boudreaux

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8. Build Your Team

“If you want to scale, you must teach others.”

— Chris Boudreaux

This chapter describes the typical roles involved in planning, designing, implementing, and sustaining a social work force program. We explain the program management skills and roles required and perspectives on the trade-offs involved in using agency or consulting resources. Finally, we specify roles that are still emerging in this market and which you may need to create within your organization.

Because of the constant change that persists in social media, brands that embrace social media embrace a journey. In addition to the dynamic environment of social media, determining the right operating models for a brand requires flexibility and some degree of experimentation. ...

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