The Moral Advantage: How to Succeed in Business by Doing the Right Thing

Preface

This book describes what I consider to be the most rewarding pathways to success and satisfaction in a business career. I have drawn my conclusions from extensive interviews with men and women who have forged extraordinary business careers while focusing on their loftiest purposes and deepest convictions. Readers who are hoping to thrive in the business world will find useful guidance in the examples set by these men and women.

I could have used such guidance early in my own life. When I was young, I got two different kinds of career advice, pretty much at odds with one another. The first was idealistic: Aim high, do what you believe in (or what you love, ...

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