The Moral Advantage: How to Succeed in Business by Doing the Right Thing

Index

Abilene Christian University,   127

Accounting scandals,   152

AMEC Construction Management,   97,   121

Amway,   104

Andersen, Arthur,   152

Anti-mentors,   114,   149

Apollo Group,   78

Apple Computer,   83,   92

Apprenticeships,   158

Aristotle,   110,   111

Aspirian,   61

AT&T,   37

Augustine, Norm,   117

Balzac, Honoré de,   45

Barnum, P. T.,   33

The Body Shop,   75

Built to Last (Collins and Porras),   39

Business ethics character and,   123 characteristics of,   49 definition of,   46,   49 developing commitment to,   110 examples of commitment to,   111 importance of,   71 personal growth and,   119 practical value of,   111 as preemptive choice, ...

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