The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Acknowledgments

Thank you to my excellent clients and colleagues at TrueSense Marketing. You've given me the opportunity to observe and shape nonprofit brands, and you've challenged my thinking on what works and what doesn't. Thanks also to the wonderful cafés of Seattle's Pioneer Square and Queen Anne Hill, whose caffeine and ambience enabled much of the writing of this book.