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The Momentum Effect by Jean Claude Larreche

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13

Momentum leadership

Can you ski the face?

Val d’Isère, a resort in the French Alps, is widely known as providing some of the world’s finest skiing. It has a permanent population of 1500 and a capacity for 14 000 visitors. The employees in hotels, restaurants, shops and skiing facilities are multilingual and friendly.

Skiers are always greeted by welcoming smiles and pleasant words as they board the lifts, even at peak times. Although it is in France, it is not a ‘French’ resort. Visitors come from all around the world – in the bars and on the slopes, you will hear more English, German, Dutch, Italian, Spanish, Portuguese, Russian, Swedish and Norwegian being spoken than you will French.

The town is increasingly known simply as ‘Val’ because ...

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