About the author
J.C. Larreche is Professor at INSEAD, France, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed ‘J.C.’ by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don’t. Since then, his research, teaching and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth, that is not only exceptional, but also sustainable.
J.C. has always combined his academic life with a business career and is particularly attuned ...
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