Praise for The Momentum Effect
The Momentum Effect offers hundreds of ideas to help managers and their firms deliver higher and better growth. These ideas are ingeniously organized in a roadmap for systematic and compelling value creation. JC Larreche’s latest book is an extremely valuable tool for every business executive.
—Henri de Castries, Chairman of the Management Board, AXA
Professor Larreche’s long experience and deep insights, not only as a business academic but also as a corporate director, are powerfully evident in his latest book, The Momentum Effect. His rigor of analysis, incisiveness of deduction, and clarity of expression make for a highly stimulating read to which the ambitious manager will refer time and time again. The challenge ...
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