About the Authors
ReD Associates, one of the world’s most progressive and forward-thinking consulting firms, is a leading force in bringing human-science-based methodologies to businesses. ReD’s consultants, based primarily in New York City and Copenhagen, have worked with groups of consumers, users, and customers from all around the world, combining business analysis from traditional business practices with the tools of human-science research.
With a client list that includes the most senior management of companies like Adidas, Carlsberg, Coloplast, Intel, LEGO, Novo Nordisk, Mars, Orange, Pernod Ricard, Samsung, and Vodafone, ReD Associates has quickly garnered a reputation worldwide for helping companies solve problems in the midst of uncertainty ...
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