Joe’s Lighting Tips

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Things to Remember When You’re on Location and the Flying Fecal Matter’s Hitting the Rotating Blades of the Air Circulating Device.

I have always thought of light as language. I ascribe to light the same qualities and characteristics one could generally apply to the spoken or written word. Light has color and tone, range, emotion, inflection, and timbre. It can sharpen or soften a picture. It can change the meaning of a photo, or what that photo will mean to someone. Like language, when used effectively, it has the power to move people, viscerally and emotionally, and inform them. The use of light in ...

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